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The Shift — SEO/GEO: Optimising Search for AI
Paris

The Shift — SEO/GEO: Optimising Search for AI

Monday 14 September 2026·6:30pm·Algolia
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Date & Time

Monday 14 September 2026

6:30pm

Location

Algolia

Paris, France

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Conducted in

French

Price

Free

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Organiser

initClub

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MarketingAI & ML

About this event

initClub takes over Algolia's Paris offices for an evening on what search optimisation becomes when the reader is a model rather than a person. Three talks cover generative engine optimisation in practice, how retrieval and citation behaviour differs across assistants, and what to change in content architecture now. Speakers include Théo from initWeb, Camille Di Vincenzo, Roland and Franck Livolant. The room is close to full — 97 registered with a handful of places left — which is a fair signal of how live the topic is for Paris marketing teams.

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