an open room
Build your Relevance

Build your Relevance

Friday 2 October 2026·10:00am·Talent Garden Calabiana
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Date & Time

Friday 2 October 2026

10:00am – 5:35pm

Location

Talent Garden Calabiana

Via Arcivescovo Calabiana 6, 20139 Milano, Italy

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Conducted in

Italian

Price

Free

I

Organiser

Instilla

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About this event

A full-day training day for marketing teams on how brands stay visible now that AI assistants sit between people and search results. The morning plenary covers what is changing in search behaviour and what it means for brand relevance, with sessions from Marco Loguercio and X Italia market lead Cris Nulli. The afternoon splits into parallel workshops on paid media, sentiment monitoring and SEO/GEO, run by the Instilla team, with networking across the day.

Speakers

ML

Marco Loguercio

Digital Marketing and SEO Expert, Independent

CN

Cris Nulli

Market Lead, Italy & Netherlands, X

AP

Alessio Pisa

CEO, Instilla

FR

Francesco Ragusa

Head of SEO and GEO, Instilla

EM

Erika Mameli

Head of Communication, Instilla

GP

Giulia Pagnoni

Head of Paid Media, Instilla

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