The Plugin Your Website Is Missing

Ben Seiler on why polished, fast WordPress sites still fail to convert, and why the fix is usually positioning rather than the theme or the plugin stack. He works through the Value Proposition Canvas - what customers are actually trying to get done, what is blocking them, which arguments land - and then translates that into a page structure you can build section by section. Real before-and-after examples, a short hands-on exercise on one of your own projects, and a reusable page template to take away. Temple Studios, doors 6:30pm, free, refreshments provided. The group runs monthly and keeps a no-show policy because they order food in advance. Why go: it is the rare WordPress night that treats the site as a commercial problem rather than a build problem. Best for freelancers and agency teams who ship client sites and keep getting asked why the traffic is not converting.