A strategic product-thinking workshop led by 25-year digital product veteran Andy Irvine. Attendees use their own AI agent to work through a synthetic business scenario, stress-test product strategy and identify…

CIM Socials Edinburgh: B2B Lead Generation via Digital Advertising
Tuesday 21 April 2026·7:30am·Eden Scott Edinburgh
CIM Socials Edinburgh: B2B Lead Generation via Digital Advertising
Date & Time
Tuesday 21 April 2026
7:30am – 9:00am
Price
Free
CS
Organiser
CIM Scotland (Chartered Institute of Marketing)
Eden Scott EdinburghOpen in Google Maps
About this event
The Chartered Institute of Marketing brings Craig Edwardson (Founder, Edwardson Digital; Advisory Board Member, Marketing Society Scotland) to Princes Street for a focused breakfast session on what actually drives B2B lead generation success via digital advertising. Topics include expectation-setting, attribution, sales-marketing alignment, and account-based marketing. 1 hour of CPD credit included. Free for members and non-members alike. Pastries from 8:30 AM, session from 9 AM.
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